Here Design
Athleisure Brand- 2OO MOONS
Insight:
The ligaments in your body naturally become softer and stretch to prepare you for labour. This extra weight from your baby can put a strain on the joints of your lower back and pelvis.
Idea:
Launching an Athleisure Wear brand for Pregnancy that uses ZeroG® Stitch Technology. Garments that adapt to every cycle and body shape during the phases pregnancy.
Execution:
An Athleisure wear brand that specialises in creating intricate garments designed with ZeroG® stitching technology, offering a groundbreaking solution to help pregnant people feel weightless. This innovative technology has been scientifically tested to alleviate both mental and physical discomfort caused by the weight and strain of carrying a baby. Each garment is tailored to support the unique needs of every stage of growth, both during and after pregnancy, ensuring comfort, adaptability, and functionality.
We thoughtfully categorise the pregnancy journey into four distinct quarters, designing garments specifically for each phase to provide a seamless, supportive experience. This approach not only ensures that our customers feel physically cared for but also helps to minimise feelings of dysphoria often associated with changes in weight and body shape.
